Arcady Khotine starts every morning with
an old-style soviet. Over breakfast he, his
wife, and his daughter?all partners in
Arcadia, Inc.
?inull over what another day of offshore
software development holds in store.
Mr. Khotine is at the center of one of Russia's
fastest-growing industries. Famed for its
top-notch engineers, some of the West's biggest
software houses now rely on companies like
Arcadia and Typhoon Software, also of St.
Petersburg, to develop software and Internet
tools for them. Not only can these bigger
firms outsource the most complicated pieces
of their work, but they pay a small fraction
of the going rate in the U.S.
"With communication tools like the Internet,
Western firms can access talent around the
world," says Mr. Khotine. "Here in Russia,
we have some of the best, cheapest talent
around."
Indeed, analysts estimate that dozens of
companies in St. Petersburg and more in Moscow
are lining up to otter services. Arcadia came
early to the business, and is considered one
of tile best.
Mr. Khotine, a veteran in St. Petersburg's
old state-run technology machine, scooped
up some of the best and brightest engineers
to work with him. Years of avid English reading
had prepared him to start contacts with bigger
Western contractors. What began as a $50 contract
sealed via the Internet in 1993 has blossomed
into hundreds of thousands of dollars in 1997
revenue, a staff of 40, and six or so major,
steady clients.
The young industry faces challenges, though.
Enlarging the client base is difficult because
customers?reluctant to admit to farming out
work?won't make recommendations. Mr. Khotine's
solution: recruiting a U.S.-based partner
to operate Planet Software, a Gainesville,
Florida, enterprise concentrating solely on
building up Arcadia s business.
What Western companies like to do, though,
is send headhunters to shop for local talent.
Mr. Khotine, unable to beat Western salaries,
has lost engineers to bigger players. So he
plans to try a training-center approach: He'll
teach engineers, putting them to work on a
Western contract in Russia for several years,
and then place them with the client overseas.
"We get some contracts, and Western companies
get better trained engineers," explains Mr.
Khotine. "We have to turn our disadvantages
into benefits."